Your website is the heart of your promotional operation, is your company's business card, your digital store front, and -ideally- the starting point of future business. Therefore, a domain name should be memorable -must relate to your product line and be easy to remember. For those who already have an active domain, you might have to rethink and decide if you need a new domain name, if any or both of these circumstances apply to you:
- Your acronym makes sense only to those close to you and your employees
- You and your employees spend additional time over the phone clarifying the website address (is that a t or a d? n or m? p or b?)
That which is simply and easy to remember, that which immediately will bring your company, your brand and your product line to the attention of prospective customers.
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