Wednesday 29 February 2012

What's in a domain name?

In today's on-line environment. It is vital for small and medium start ups to search for a domain name that is representative of what they do, who they are, and why they should be the first choice for a potential customer. If the domain name can't be the same as the brand, i.e. www.coca-cola.com, the domain name shall include the generic keywords entered in a search to find for your line of products and services.A good example is Rockwell Automation, the global leader in the development of intelligent control systems for industrial applications, its website address includes both, the brand name and the product line: www.rockwellautomation.com.

Your website is the heart of your promotional operation, is your company's business card, your digital store front, and -ideally- the starting point of  future business. Therefore, a domain name should be memorable -must relate to your product line and be easy to remember. For those who already have an active domain, you might have to rethink and decide if you need a new domain name, if any or both of  these circumstances apply to you:
  • Your acronym makes sense only to those close to you and your employees 
  • You and your employees spend additional time over the phone clarifying the website address  (is that a t or a  d? n or m? p or b?)
So what's in a domain name you might ask?
That which is simply and easy to remember, that which immediately will bring your company, your brand and your product line to the attention of prospective customers.

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